Have you ever felt that you were bombarded with various billboards when walking in high streets? Have you been attracted to one poster and you can still remember the creativity? Offensive Billboards, one traditional way of advertsing, are not dying. Instead, it is among the most effective marketing practices in this Marketing 3.o era. Able … More Billboards, effective or offensive?
You might consider Quora as a simple Q&A website, but apparently not. I would say it is more like a Q&A website with sociable attributes. Due to the fact that people are required to justify their real identities, the interaction on Quora is quite genuine; it is a place where real voices can be heard … More How Quora, a Q&A website, meets Maslow’s theory
I could still clearly remember during the programme leader talk, Lisa mentioned that if we, as marketers, can develop our blogs well, we would probably promote your products well. This actually provoked me into thinking seriously: did it truly work like that? But after kicking off writing blogs, my answer is yes. A．Blogging pushes me … More Is blogging equal to marketing?
Initially, do you truly know what MOOC stands for? That is MASSIVE OPEN ONLINE COURSE. Coursera, one of the most famous MOOC providers, says, “we provide universal access to the world’s best education”. The argument sounds quite compelling, but according one report WSJ “Completion rates are typically lower than 10%, with a steep participation drop starting in … More Why people cannot finish MOOC in most cases?
One thing that intrigues me is that currently people tend to post pictures on social websites such as Instgram and Facebook, to name just a few. These websites are saturated with photos of food people have already eaten, of gorgeous places they have just been to, of the people they loved. So why do they … More Why are we so into posting pictures?
Hi there, this is Ashley, a girl from Shanghai, China. I was always expecting to learn Marketing for such a long time. Any aspect of Marketing intrigues me a lot, including instilling marketing messages to consumers to new technologies adopted to attract new customers. But as I studied Statistics for my undergraduate study, I am … More About Me